It started with a TikTok video
One of our team member's wives was scrolling TikTok and stumbled across a mom creator sharing her experience at a local medspa. She saved the video, sent it over, and said "you HAVE to watch this."
That video had thousands of views, all from local women. The comments were full of people asking for the name, the address, how to book. One authentic recommendation from a trusted local voice was driving more real interest than months of traditional advertising.
That was the moment. We realized this was happening organically everywhere, but nobody was building a system around it. Nobody was helping local businesses tap into these powerful local voices intentionally. So we built MomFluence.
What we believe
Local trust beats global reach. 5,000 followers who live in your zip code are worth more than 500,000 followers scattered across the country. We focus entirely on hyper-local influence.
Authenticity is non-negotiable. If a creator doesn't genuinely want to recommend a business, we don't force it. Every post should feel like a friend's recommendation, because that's exactly what it is.
Small businesses deserve big marketing. Enterprise companies have agencies, budgets, and influencer programs. Your neighborhood pediatric dentist deserves access to the same kind of authentic marketing power.
Moms are the decision-makers. For healthcare, wellness, kids activities, and local services, moms drive the buying decisions. When a trusted mom in the community recommends something, people act on it.
Our team
MomFluence is built by a team of digital marketing veterans who've spent years working with local businesses and understanding what actually moves the needle for them. We're based in Los Angeles and work with businesses and creators nationwide.